The Bidet Industry Grows Up: Why Bidets Are (Finally) A Thing in the US

Bidet use in the US has always lagged behind the rest of the world, but since 2020, bidets have experienced an unprecedented surge in interest and popularity.

So, what’s behind the surging sales, and why has it taken so long for bidets to catch on with the American consumer?

Read on to learn about the results of our survey.

Bio Bidet Study Sheds Light on Bidet Market and Popularity 

Bidets in the US – Snapshot

• Only 12% of Americans say they “know a lot about bidets”
• More than 2/3rds of Americans have never tried a bidet
• Bidets are more positively perceived by younger adults

 Americans Are Interested in Bidets

• While a full 37% of Americans say they don’t know what a bidet looks like.
• Forty-five percent of respondents said they’ve done initial research to explore bidet options, like bidet seats and bidet attachments.
• Bidets are perceived as a positive addition to a bathroom, with 44% of responses indicating they saw bidets as “a sleek and luxurious addition to the bathroom.”

• A Large Minority Wants to See More Bidets in Public Settings

  One of the most interesting insights was the desire of a large portion of respondents to see more bidets in public spaces. Few American businesses utilize bidets in work settings as a luxury to employees and a cost-saving measure to reduce toilet paper expenses. Without trying bidets, consumers may be less likely to make a purchase.

  The survey found that Americans want to see more public and private businesses adopt bidets. Forty-one percent of respondents would like to see bidets in public bathrooms.

  Other noteworthy public locations that respondents said they would like to see bidets installed:

  • Hotels – 43%
  • Restaurants – 19%
  • Highway rest stops – 13%